Copenhagen, DENMARK – Copenhagen-based fashion brand Fine Chaos announced it was closing down after reporting its first marginally profitable year.
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A fashion brand founded in 2021, Fine Chaos specialized in androgynous clothing. It focused on including everyone regardless of appearance, gender, sexual orientation or religion.
Each collection was built through an extensive narrative, which “invites the community into a shared universe rather than a single product drop,” according to Fine Chaos’ website.
It also built a community, hosting parties and warehouse raves to pop-ups and recently had a booth at the entrance of The Copenhagen International Fashion Fair, a respected fashion trade show in Copenhagen held twice a year.
Founders Marc C. Møllerskov and Ludvig Isaksen shared some words on Instagram and on their website.
They begin the statement on the website, “It is with a heavy heart that we are marking the end of our journey.”
And continue on Instagram, “our dream was to disrupt, but sadly, the fashion industry proved too competitive … Fine Chaos has always been about the people – and this purpose has only increased over the past five and a half years. Without you, we would never have come this far.”
Isaksen and Møllerskov told Fashion Forum DK, “It is not an easy decision. Quite the opposite. Fine Chaos has been much more than a brand to us – it has been a dream, a community, and a big part of our lives.”
In Fine Chaos’ latest public financial statements for the year 2024, it made 2710 Danish Kroner (around $417 USD) in operating profit, a stark increase from the -225,944 Danish Kroner (around $34,800 USD) in operating loss from the previous year.
Youth Journalism International reached out for comment, but Isaksen and Møllerskov did not respond before publication.
Noah Haynes is a Correspondent with Youth Journalism International.
